In 2017, according to NetMarketShare, which tracks usage share of web technologies, Chrome was the most widely used browser in the world and accounted for 58. The objective, according to a blog post from Google in the middle of December, is to improve the online experience of the billions of people that use the web, and specifically those that use the Chrome browser. However, the most immediate and possibly the most profound effect will be that as of next month, Google Chrome users will be given a native ad blocker. As a result, there will be a number of changes in the way we consume ads. In February 2018, Google will put into effect the Better Ads Experience Program, which was established in the middle of last year. Google is rolling out native ad-blocking in Chrome that will likely have larger implications for the advertising industry.
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